PEACH &
MADISON

We build and run the systems small companies operate on.

The website, the bookings and payments behind it, the apps your staff use, and the search results that bring customers in. One team builds it, and the same team keeps it running.

A watercolor network of colored blocks joined by lines

What we do

Most small-company websites fail in one of three ways.

  • No one finds it. The business doesn't show up when people search for exactly what it sells. We fix the site and everything around it: listings, reviews, structured data, Google Business Profile.
  • It doesn't do the job. Customers get sent to a third-party booking site, a phone number or a PDF. We bring bookings, payments and sales onto your own domain, so the customer and the revenue stay with you.
  • It's held together by hand. Paper cards, a spreadsheet, five logins and one person who knows how it all works. We replace that with one system your staff can use on an iPad from day one.

We start by writing down which of these it is, before anyone builds anything.

Our work

Website consulting and design.

Diagnosis first, in writing. Then a site built around the business, not a template.

Carson River ResortA family resort on the Carson River since 1920Read the case study →
The Carson River Resort home page

Alpine: hotel booking and point of sale.

One backend, staff on iPads, guests on the web. Custom software, integration, operations.

Built for cabins, RV parks, campgrounds, motels and innsBooking, deposits and the store, on your own domainSee Alpine →

Custom iOS and Android apps.

Custom software, designed, built and released.

Eggbeater, our live water polo scoring appImagined by a water polo mom who was typing the play-by-play into a group chat. This summer it followed 4,468 Junior Olympics games live.See Eggbeater →

Services

Websites and identity.

Diagnosis, design, content and photography direction.

Brand building.

Naming, logos and wordmarks, type and color, and the voice you write in, carried through to menus, stationery, signage and social.

Search.

Technical SEO, structured data, Google Business Profile, Yelp and directory listings, review responses, and content that answers real searches.

Bookings, payments and sales.

Reservations, deposits, gift certificates, online stores and in-person card payments, all on your own domain.

Apps.

iPhone, iPad, Mac, Android and Windows. We design them, build them and take them through store review.

Systems behind the site.

Databases, integrations with spreadsheets, booking calendars and email platforms, live data, and custom software.

Email and domains.

Business email, deliverability, mailing lists, and moving DNS and domains with no downtime.

Staff handoff and training.

Accounts and permissions, hands-on sessions with your staff, and printed manuals your team will actually use.

How we work

  1. Diagnosis, in writing. We review your site, your search presence and how the business actually runs. Then we tell you what's wrong and what fixing it would take. The diagnosis is yours to keep, whether or not you hire us.
  2. Build. Your site and systems, built around how your business works rather than a template. You see it running before it replaces anything.
  3. Launch. We move domains, email and payments in one planned window, with a way to roll back.
  4. Run. A monthly plan keeps it current, with one team to call.

Our monthly plan

We keep things running and growing after launch.

Keep.

Hosting, security updates, backups, uptime monitoring and small changes.

Grow.

Everything in Keep, plus monthly search and listings work, review responses, scheduled content, mailing-list management and advertising.

Operate.

Everything in Grow, plus bookings, payments, apps, databases, integrations and staff support.

Start

Send us the address of your site and what it should be doing that it isn't. We'll reply with what we see, in writing.